The latest comic book marketing, PR and distribution Tweets by Mat Nastos from Thursday, Oct 28, 2010. Check them out!
All the talk of comic pubs & digital comics makes me chuckle. Why go digital when you don’t even know how to use the internet to sell print?
If you can’t get traffic or increase sales of your print comics, you sure aren’t going to do any better with digital.
Learn to use the internet as a marketing & sales tool properly for your print books & you’ll see an increase in print & digital sales.
Right now comic pubs on line are like Kevin Costner waiting for a bunch of baseball players to come to his corn field..but no one is coming
A website is like a TV commercial, you want it on prime time. Now, pubs’ sites are on at 1am on the Outdoor Network – no one is watching.
@Komickarl And yet, that is what all comic publishers (and most retailers) are doing. Praying might work better than what they are doing now
And @Komickarl, what is even worse is that none have any idea of who to market it to beyond “comic fans.” Bad idea. Find market & sell to it
If your current marketing/sales isn’t resulting in increased numbers, something is wrong.
current comic market is a finite resource. Adding new books doesn’t grow your market, adding sales to current product does
What I mean is: there are a finite number of current “comic book” readers with a set amount of income. Adding product dilutes sales
Only way to grow your business (pubs & retailers) is to increase the size of your market on current product. Otherwise there is no growth
To grow the market, you need to understand your product, who buys it now & who has a need for it that isn’t presently being filled.
Once you know your product, research your “new” market & find out where they congregate. The internet is an amazing place to do that.
I’d say very few comic pubs really know their product or its potential market. The company who fakes it best is Dark Horse. Potential there.
Right. @Seusgeus – True Blood is a great example. Millions of potential fans have no clue the comics exist. @IDWPublishing missed the boat
A tip to comic “marketers.:” Using Twitter & Facebook is NOT enough. They are the equivalent to a mailing list. Fans there already know you
Twitter & Facebook are great ways to keep current fans “in the know” about what’s going on, not the best way to grow your audience.
Twitter can be “worked” for some growth, but it takes a lot of research & effort to do it properly.
Pubs who crank out new titles to grow will quickly run in to trouble. What is better: 1 title with 100,00 sales or 10 titles w/10,000?
Going with that example, which costs more to produce and which results in more profit? Surprisingly, a lot of pubs go with more titles.
The only company that benefits from cranking out endless titles is @ImageComics since they are paid by the creators to produce.
Yes, it seems like I pick on @IDWPublishing & @Boomstudios a lot. They have titles that should be selling like crazy but drop the ball a lot
What have we learned today? More sales = a bigger pool, more titles = jerking off into a small one. Sure it’s fun, but it doesn’t help.
Got called by a couple of marketing guys from dif comic pubs today. 1 very nice & 1 pissed off
Don’t mind yakking w/comic pubs/marketers, but don’t do free work. Don’t call to defend your job to me if your boss sees my post & gets mad
-Mat Nastos, Super Genius