Hey, guys! Here is the block of comic book marketing related posts from my Twitter feed today, October 18, 2010, all in one place for ease of following my wacky trains of thought. Enjoy!
Comic Publishers: Glad you liked the marketing posts. Unfortunately, I don’t do free marketing work. The articles are as much as I’ll do
Yup @JimmySJay I had a number of pubs ask me to put together marketing plans, review websites, etc for them for free this past week.
@JimmySJay I wouldn’t charge “real world” rates to a comic publisher, and I’d guarantee the results. Can’t get better than that.
Thanks! RT @larrymarder @niftymat Thanks for the links. Amazing analysis. Keep thinking about it. about 4 hours ago via web
@larrymarder I’ve said this a few times now, the sad thing is what I went over in the articles was just the surface stuff.
One of biggest problems w/comic co. marketing is lack of market research, esp when it comes to reaching potential audience online
Looking at most comic pubs, I’m not sure what marketing (esp internet marketing) is actually being done, & none know their product/market
My favorite thing is to ask a comic pub/creator to tell me about their target market & watch for the confused look to pop up.
Saying “comic book fans” are your target market is going to be the quickest way to becoming the next Future Comics.
You need to answer the questions: what is your target market, where are they & what are they searching for online? Don’t & you’re screwed
Make sure to research & think about those questions (who, where, what) as you develop new comics. This will make or break your sales #s
If you can’t answer those questions in regards to a new comic, then your chances of success are greatly reduced.
Most comic pubs don’t do this. What’s worse, are those who have product w/a potential audience (licensed properties) who ignore the ?s
Those publishers, the ones who deal with licensed properties, are leaving so much money on the table it’s a crime.
Going through & answering the 3 marketing questions would also help pubs like @AspenComics & @TopCow who don’t understand their own brands
I should say “don’t SEEM to understand their own brands.”
I mention @AspenComics & @TopCow because their strategy seems to be about ignoring comics as a product & more about creating movie pitches
With a bit of marketing work, they could have both a viable product and something to sell to Hollywood.
It’s always been funny to me that @ImageComics doesn’t really actively go out & do marketing for the books – or have resources for creators.
Image has been a tool for creators looking to get their books out but a lot fail because the creators are clueless when it comes to business
If @Imagecomics had someone on staff or available to support the creators all sales would benefit, esp if support started at development
No need to msg about @IDWPublishing @BoomStudios – Read article http://www.matnastos.net/2010/10/the-failure-of-licensed-comic-publishers/
Talked about them quite a bit in the last couple of weeks on www.matnastos.net and Twitter, so no need to repeat myself.
-Mat Nastos, Super Genius