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Comic Marketing from Twitter – Oct 18, 2010

Hey, guys!  Here is the block of comic book marketing related posts from my Twitter feed today, October 18, 2010, all in one place for ease of following my wacky trains of thought.  Enjoy!

Comic Publishers: Glad you liked the marketing posts. Unfortunately, I don’t do free marketing work. The articles are as much as I’ll do

Yup @JimmySJay I had a number of pubs ask me to put together marketing plans, review websites, etc for them for free this past week.

@JimmySJay I wouldn’t charge “real world” rates to a comic publisher, and I’d guarantee the results. Can’t get better than that.

Thanks! RT @larrymarder @niftymat Thanks for the links. Amazing analysis. Keep thinking about it. about 4 hours ago via web

@larrymarder I’ve said this a few times now, the sad thing is what I went over in the articles was just the surface stuff.

One of biggest problems w/comic co. marketing is lack of market research, esp when it comes to reaching potential audience online

Looking at most comic pubs, I’m not sure what marketing (esp internet marketing) is actually being done, & none know their product/market

My favorite thing is to ask a comic pub/creator to tell me about their target market & watch for the confused look to pop up.

Saying “comic book fans” are your target market is going to be the quickest way to becoming the next Future Comics.

You need to answer the questions: what is your target market, where are they & what are they searching for online? Don’t & you’re screwed

Make sure to research & think about those questions (who, where, what) as you develop new comics. This will make or break your sales #s

If you can’t answer those questions in regards to a new comic, then your chances of success are greatly reduced.

Most comic pubs don’t do this. What’s worse, are those who have product w/a potential audience (licensed properties) who ignore the ?s

Those publishers, the ones who deal with licensed properties, are leaving so much money on the table it’s a crime.

Going through & answering the 3 marketing questions would also help pubs like @AspenComics & @TopCow who don’t understand their own brands

I should say “don’t SEEM to understand their own brands.”

I mention @AspenComics & @TopCow because their strategy seems to be about ignoring comics as a product & more about creating movie pitches

With a bit of marketing work, they could have both a viable product and something to sell to Hollywood.

It’s always been funny to me that @ImageComics doesn’t really actively go out & do marketing for the books – or have resources for creators.

Image has been a tool for creators looking to get their books out but a lot fail because the creators are clueless when it comes to business

If @Imagecomics had someone on staff or available to support the creators all sales would benefit, esp if support started at development

No need to msg about @IDWPublishing @BoomStudios – Read article http://www.matnastos.net/2010/10/the-failure-of-licensed-comic-publishers/

Talked about them quite a bit in the last couple of weeks on www.matnastos.net and Twitter, so no need to repeat myself.

-Mat Nastos, Super Genius

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Mat Nastos
TV, Film, comic book, fantasy & steampunk writer/director, known best for bad horror movies about giant scorpions, killer pigs & dinosaurs in the sewers. You can find his work on Smashwords or at his Amazon Author Page.

4 Responses

  1. Ed McKeogh says:

    “creators are clueless when it comes to business”

    No arguments. But there’s an old saying that you can’t be all things to all people (I’m paraphrasing). We shouldn’t assume that because somebody has a knack for CREATING stuff means he or she is equally EXPERT at its marketing. I’d argue that creators need guys like you as a kind of “wingman” when it comes to marketing and promotion. In other words, you can’t have a marketing campaign without a product, and you can’t profit from your product without a marketing campaign. It takes both elements to generate success, and not everybody is built that way.

    Tho’ some of us might can learn. 😉

  2. Mat Nastos says:


    You’re 100% correct. No one expects everyone to be good at everything, but when you’re getting into a business (like selling comics) there are things you have to know or that have to be done to be successful. I’m hoping my rants help get people thinking about that “stuff” and about how there are a lot of things that can be done.

    Truthfully, I think anyone can learn to do the business side — heck, I went to the Kubert School and still do mainly creative work for a living. Luckily, I was able to go back to and learn the business side (first at school with my MBA and then through experience) to help me out.

    -Mat N

  3. Christine says:

    Hi Mat,

    Thanks for pointing this my way. You totally hit the nail on the head. I think I need to go back even further to see the rant. Otherwise, I’d say you went totally easy on us!


  4. Mat Nastos says:


    Thanks for the note and, I have to say, I’m surprised to see someone from Top Cow commenting on here! Usually, aside from a couple of nasty phone calls I’ve gotten from pissed off marketing guys, the comic companies ignore me.

    You guys pop up in my rants from time to time, generally at the same time as Aspen since the companies have a lot of the same issues. The main problems being some terrible branding, a website with no SEO or marketing in mind, and no real Internet strategy. The last two items are pretty funny because you guys are doing digital comic sales and missing out on huge amounts of cash.

    You lucked out on not really doing licensed comics, so you avoid getting included in to those rants.

    Thanks again for posting!

    -Mat N

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